Forget the blog! Give me Multi-media

73% of people admit to skimming blog posts. Blog posts were designed to be skimmed! People have zero attention span because they’re pulled in 100 million different directions. So what people want to see, it’s like, “I want to get right to the information.” So you need to give it to them. Yes, they want […]

How to Increase Customer Loyalty with Content

62% of marketers believe content marketing helps educate the audience. Absolutely. That’s what it’s designed to do, because an educated audience is a trusting audience. 63% say that it helps build loyalty with existing clients and customers. And this is 100% true. When I was working at the law firm this kind of trope would […]

What do YOU need to Succeed? Be Honest

Know what you need as a person, as a professional. And here’s the thing, is you need to be honest with yourself, honest with employers, and people who are contacting you. Tell them what you’re looking for and what you need to thrive as a professional. Like, I love wearing plaid. As you can see, […]

Make it big with LinkedIn Live

Honestly, there are not a lot of people who do it. And the ones that I’ve seen, it’s companies who are trying to do it, but they don’t do it really well. They treat it like it’s a webinar and it’s like, “No, this is a livestream!” This is an experience for you to jump […]

Should your company do marketing on TikTok?

Everybody shaking their boots about TikTok and they don’t really know how to implement it. So they’re going to outsource it to influencers, who are nailing it. But at the same time, you’re not growing as a company, you’re outsourcing it. A lot of larger companies who would absolutely benefit from that platform’s attention-getting properties, […]

Taking Risks in Marketing

A tale of warning! Safe is not a place that marketing should be operating in. Marketing is about attention getting and holding attention; and finding and attracting new people. Not playing it safe. You know, you need to establish the basics and you need to maintain the basics. But you need to be trailblazing all […]