Honestly, there are not a lot of people who do it. And the ones that I’ve seen, it’s companies who are trying to do it, but they don’t do it really well. They treat it like it’s a webinar and it’s like, “No, this is a livestream!” This is an experience for you to jump in, get interactive, follow along with what people are doing, and see what’s going on; and they don’t. And it really kind of confuses me.
This isn’t a webinar, like you’re not teaching or training. No, this is a community event that you’re really actively going into that’s interesting and you’re trying to help people because it gets featured really easily and it’s easy for people to jump in.
I don’t think LinkedIn’s a great livestreaming platform. It’s very clunky. It feels like a webinar.
If I had all of this setup and I was livestreaming on LinkedIn, don’t you feel like that would stand out? Marketing is about holding attention, right? And if nobody else is really doing it well on LinkedIn, and a lot of people have moved to LinkedIn because of the whole Twitter thing… nobody’s really doing it well. How is that not an awesome opportunity that more people are taking advantage of?
LinkedIn is still, and this goes back to age-old Gary Vaynerchuk, he said LinkedIn is highly underappreciated and underinvested in. You know, in my last job we invested in it quite a bit, but we didn’t really invest in it, we just participated in it… better.
But livestreaming on LinkedIn, teaching lessons on LinkedIn, and producing courses on LinkedIn. You can use gifs! They’re making it so much more sociable, instead of just posting hot garbage hot takes about leadership investments.