This week we explore a few interesting content marketing business models, podcast discoverability bingo, and my own digital product for getting the most out of your email marketing.
Author: Brady Gillman
Forget the blog! Give me Multi-media
73% of people admit to skimming blog posts. Blog posts were designed to be skimmed! People have zero attention span because they’re pulled in 100 million different directions. So what people want to see, it’s like, “I want to get right to the information.” So you need to give it to them. Yes, they want […]
How to Increase Customer Loyalty with Content
62% of marketers believe content marketing helps educate the audience. Absolutely. That’s what it’s designed to do, because an educated audience is a trusting audience. 63% say that it helps build loyalty with existing clients and customers. And this is 100% true. When I was working at the law firm this kind of trope would […]
LIVE from the Compass Tower | January 6, 2023
Hi everybody, this is Brady. We are LIVE from the Compass Tower! Well, you’re asking what is the Compass Tower? Compass Tower is a safe space on the Internet for us to gather together and talk about online marketing, digital marketing, and content creation. If you’re a marketer who works in a small team, in […]
What do YOU need to Succeed? Be Honest
Know what you need as a person, as a professional. And here’s the thing, is you need to be honest with yourself, honest with employers, and people who are contacting you. Tell them what you’re looking for and what you need to thrive as a professional. Like, I love wearing plaid. As you can see, […]
Make it big with LinkedIn Live
Honestly, there are not a lot of people who do it. And the ones that I’ve seen, it’s companies who are trying to do it, but they don’t do it really well. They treat it like it’s a webinar and it’s like, “No, this is a livestream!” This is an experience for you to jump […]
Should your company do marketing on TikTok?
Everybody shaking their boots about TikTok and they don’t really know how to implement it. So they’re going to outsource it to influencers, who are nailing it. But at the same time, you’re not growing as a company, you’re outsourcing it. A lot of larger companies who would absolutely benefit from that platform’s attention-getting properties, […]
Taking Risks in Marketing
A tale of warning! Safe is not a place that marketing should be operating in. Marketing is about attention getting and holding attention; and finding and attracting new people. Not playing it safe. You know, you need to establish the basics and you need to maintain the basics. But you need to be trailblazing all […]
Live from the Compass Tower
Is there any professional dignity left post-pandemic? Would you hire a completely virtual influencer?
Every Friday we discuss the latest and weirdest in the digital marketing world!
Speak Better on Camera Instantly with These 6 Tips
It doesn’t matter what kind of job you have or what industry you work in, you need to know how to look good, sound good, and feel confident on camera at all times. Are you ready to be a better speaker on camera in any situation? What about being FORMAT ready?